Product Branding 2011-2012
Whole Foods Market produces hundreds of thousands of products internally. Working in partnership with the purchasing team we developed various concepts for an easy drinking beer, that personified Austin, Whole Food's birthplace. Ultimately the project was canned (see what I did there) for an existing brand. Needless to say, we had a great time doing research and coming up with ideas.
Additional Credit:
Project lead: CMO Sirr Less
Creative Director: Jill Visit